George Anderson

Have you ever found yourself saying I know what to do but I just don't do it George Anderson is a wellbeing, mindset and performance expert who inspires people to take more action and unlock the apathy towards building better physical and mental wellbeing habits.

Motivational speaker meets high performance trainer, George's sessions inspire audiences to want to take action, and equips them with the practical tools and strategies that will have an immediate and lasting impact on their lives.

After gaining a masters degree in engineering George pivoted and pursued his passion for a purpose-lead career in wellbeing. With an ongoing education in neurolinguistic programming, neuroscience coaching and positive psychology, his presentations also draw upon his experiences and lessons from ultra-endurance challenges. These include 10 back to back marathons, two 24 hour 100 mile ultra marathons, and ironman triathlon.

signature programs

How to bridge the gap between knowing and doing

60-90 mins

When it comes to your wellbeing, have you ever said to yourself, “I know what to do… but I just don’t do it!”? Most of us have a basic grasp of what we should be doing to support our physical and mental wellbeing, but many struggle to bridge the gap between knowing and doing. 

In this session, George will connect the dots from the 4 components of physical wellbeing to your performance and energy levels. He will share 3 habit building strategies and 3 ‘Brakes’ that may be getting in your way of more consistent implementation. 

By the end of the session you will have a personalised, sustainable plan of action you can begin putting into practice that will have an immediate impact on your energy levels.


  • DASH for Performance - the simple wellbeing practices that can positively impact energy and performance
  • 3 habit building techniques to help you bridge the gap between knowing and doing
  • 3 Brakes that may be preventing you from implementing more (and how to release them)

Managing Your Energy: How to burn bright without burning out

60-90 mins

Understand the need to manage physical, emotional and mental energy through the day. Burn brightly in the ‘Thrive Zone’, harnessing the performance enhancing power of stress, without it leading to overwhelm and burnout. 

This 45-60 minute session combines positive psychology theory with a number of highly practical strategies. By the end of the session attendees will: 

  • Understand the connection between physical, emotional and mental energy 
  • Be able to identify a range of stress indicators, and build a toolkit off strategies to avoid overwhelm 
  • Learn practical techniques to help rapidly return to a state of calm and focused engagement 
  • Feel confident and competent in building some of the simple daily habits that will help maintain awareness and energy management

Cultivating Resilience and Optimising Stress

60-90 mins

Setbacks and change, failures and mistakes - they all have the potential to derail your progress. Your ability to reframe and rapidly return to your best is a key determinant in the impact these challenges can have on your performance. In this session you’ll learn how to optimise your response to stress and cultivate a foundation of resilience withfield-tested strategies that enable you to bounce back better.

You will learn:

  • How a ‘stress-is-enhancing’ mindset can change your response to challenges
  • A practical framework for understanding and developing resilience
  • In-the-moment stress-busting techniques that can keep you at the top of your performance curve


showreel YouTube Credits: George Anderson

There are the academics who share the latest research and theory, motivational speakers who share their own journeys and lessons from triumph over adversity, or achieving incredible goals, and there are the practitioners; the coaches and trainers who have been on thousands of client wellbeing journeys and share the observed lessons and models with their audiences.

Wellbeing and performance expert George Anderson brings together all three of these elements.

His education and grounding in physical and performance coaching is combined with over 2 decades and 20,000 hours of client conversations, along with my own personal experiences of taking on challenges such as 100 mile ultra marathons, back to back marathons and ironman triathlons.


Interviews A Bit of a Boost by George Anderson

In A Bit Of A Boost, wellbeing and performance expert George Anderson shares ideas and strategies to give you the boost you need. A Bit Of A Boost aims to equip you with the tools and resources you need to boost your motivation, energy, and mindset, and bridge the gap between knowing and doing as you move from information to implementation.


actual workshop

Over the past two decades George Anderson has delivered over 17,000 hours of client training time, as a trainer and coach. He blends his professional and personal experiences with his training in physical and psychological wellbeing, to coach, present and share knowledge in an engaging and impactful way.



Author: George Anderson

Want to start getting the benefits of journaling but struggled to get going? Not sure what to write or how to turn it into a habit? Heard lots of good stuff about journaling but confused by all the different approaches or put off by all the fancy writing styles?

The Work In Progress (WIP) is your perfect 'beginner's guide' to journaling.



Here are some of the Happy clients George Anderson has had in the past

"When George presented his wellbeing workshop I must admit that initially I was sceptical. I understood the importance of wellbeing but my life was too hectic and I didn’t have the time to make the changes. But 8 weeks later I’ve lost 18lbs, killed my sugar habit, my glucose levels & blood pressure have normalised & my wife seems to be constantly amused by the number of vegetables I'm eating. George’s non-evangelist approach and ‘progress not perfection’ philosophy helped me start making changes and maintain the momentum. Having experienced the difference first hand it’s no surprise that we’ve invited him back in present his workshop to more members of the team!”

Phil Brennan, Senior Director Dell EMC

George's engaging style of delivery, peppered with personal insights and subject matter expertise is a winning formula … leaving his audience's inspired to take positive steps for themselves and their direct reports. Would highly recommend George for his delivery of masterclass leadership sessions.

Gila Stockell, Leadership & Development Consultant, Atkins

George has had a great impact on the mental and physical health on our colleagues who want to improve their health and lifestyle regimes. He has delivered high powered, high energy messages that were easy to understand and prioritise for the team. His daily blogs and other available material have been constantly used to reinforce messages that can and have turned into practice and then habits.

Mike Ashley, Chief Commercial Officer Wickes

George brought an engaging and interactive presentation to the delegates. Most importantly each came away with a nugget of information that they can deploy in their work

Andrew Mather, Managing Director CS2 Chartered Surveyors

“George energised our teams with his engaging style, and everyone had practical and actionable take away from the session. When wanting to perform at our best at work, it is essential to understand how to feel and be our best self first; and George can support any team with achieving this”

Boris Huard, Managing Director, EMEA at GBG Plc

“George has run a ‘How to thrive’ session for my work team. After a big shift from office to working from home routine, while going through some major changes and dealing with a pandemic, the team needed something to help them not only to survive but thrive in life. George delivered just that and his personal style made the session a fun one, full of personal anecdotes and real life examples. It was a huge success and we have all walked away feeling more energised and equipped with tools and techniques to help us take the knowledge and really implement in our work as well as personal lives. Everyone found it hugely beneficial and since then, we have referred to How to Thrive session on many occasions and used it to help us find a solution and sometimes explain why we feel the way we feel. George is an amazing coach and a fountain of knowledge, I would highlight recommend him”

Marzena Brachman, Regional Head of Training at Nestlé Coffee Partners

“George gave a fantastic virtual keynote that struck the perfect balance between relaxed and laidback with engaging and insightful. His session touched on unique advice with the extremely prominent, relevant and personal topic of dealing with stress. I found the session useful and a lot of the advice given will positively affect me going forwards. I’d recommended him to any employee of any seniority in any business, really impressed”

Daniel Tear, Management Consultant at Atkins

George ran a wellness programme for my team at Salesforce and provided some great strategies to help them manage their energy.

Musidora Jorgensen, Head of UK Energy & Utilities, Salesforce

"George is a truly inspirational speaker and the sessions he delivered had a really positive impact on all our colleagues"

Lauren Mintrim, Talent & Engagement Manager, PeoplePlus

“George delivered a wellbeing session at an away day in the Summer and had an immediate impact on myself and the team. What started out as a bit of HR box ticking has turned into a company-wide revolution! We’ve since launched a number of initiatives and George is coming back in the New Year to move things to the next level. We know there’s a link between wellbeing and creativity, so for a business like ours this is a no brainer.”

Jodie Waterhouse, CEO Zero Degrees West

“George gave a keynote called 'Don't just set goals, create habits!' and it was one of the most impactful presentations I've attended. I fall into a comfortable majority that make token attempts to exercise more and eat more healthily etc and then after a few weeks it's back to normal. This session gave real tools to help change how I look at things and help form effective habits which are still improving. A really engaging session that gave me tangible ways to improve my wellbeing"

Mark Hall, Senior Internal Auditor at LV=

“Following yesterday’s announcement about the introduction of yet another lockdown, I found myself reaching for my notes from the session that George ran for me and my team after lockdown #1. The ideas on stress-busting and wellbeing helped me tremendously today and will no doubt come into play again while manoeuvring through the challenging weeks and months ahead. As 2021 is set to be yet another difficult year for us all, it is evident that George’s work is more important and topical than”

Vincent Macias, VP, Commercial Operations, UK & Ireland at Valneva